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The term technology has come to mean exclusively information technology these days. In this article, however, the emphasis is on all technology, for example nanotechnology, modern biotechnology and conventional technologies in addition to infotech.

Technology Becomes Core Business

In a traditional business, technology played a supportive role. A manufacturer, for example, might select a technology that was appropriate to the market. If there was a huge market, the business might opt for automation; in a small market, manual technology might be the appropriate one.

Advances in information technology made it possible to build businesses on technology itself. Google, Amazon and eBay have business models where IT plays a core or critical role. Google is practically a pure IT business that built its fortunes through contextual online advertising.

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